Here’s a question for you: Do you know how many products are launched on an annual basis? In the United States alone, 21,435 products and beverages were launched in 2016.
This is just part of the total number of all types of products released worldwide. How big is this number? This is a difficult question to answer, especially if we want to include software products in our calculation.
There is a more important question that concerns marketers: why don’t we hear about each of these products through the media? You already know the answer to this question: it’s all about marketing. Poor marketing is the reason why 14% of startups fail.
On the day a new product is launched, you have reached an important milestone after all this hard work and the burden of money invested in product development. If you have prepared your target audience for the expected product with a successful product launch campaign, the overall promotion will be much more successful.
What kind of live hacks you can use to launch your product
How exactly do you conduct a successful marketing campaign to launch the product? Today we offer a rather unusual method to include in your approach: blogging. Most digital marketers understand that blogs are a useful aspect of any marketing campaign.
However, we rarely use it as part of our strategy before we launch it, so it’s time to change the situation. We will offer marketing hacks that unlock the potential of blogs as part of the launch campaign.
Focus on brand building. The blog will become an important part of the branding process. You are aware of the fact that you are entering a competitive market, so you need to make your brand recognizable even before the product appears there.
Creating the main aspects of branding
You usually focus on these elements when creating an official website and social networking pages for a product. However, a blog is not just about content. It should include all the features that make your brand visible. 47% of shoppers have viewed 3-5 pieces of content before they read it.
The key to reading.
According to the results of the survey of content preferences, 47% of buyers viewed 3-5 fragments of content before buying something. They want to know more about the brand before they take action. Clearly, having your brand online is more than creating a functional website.
The blog will play several roles: informing the audience about the brand, raising awareness, waiting for the launch date, getting people involved in pre-ordering the product and getting valuable feedback. When you start to develop a brand before launch, you can take advantage of all these aspects of blogging.
Useful content
Yes, your SEO goals will require more content on a regular basis. Your main motivation for the campaign before launch is to get the word out, so you want your brand mentioned as often as possible. You will also be involved in guest accommodation and social media promotion.
Does this mean you have enough time to get quality content? Here’s the deal: your focus is somewhere between quantity and quality. You need to find a balance. Do you know where the balance point is? Useful content!
Content Marketing
Each individual content that you share must help the potential customer achieve certain goals by using your product. Here are a few tips to help you come up with topics that your audience will use:
Invite blog visitors to ask questions.
Ask about the problems they face.
Ask them how they perceive your solutions and how they will use them.
Their feedback will reveal gaps in information.
When you realize you don’t know something, clarify the problem in a new blog post.
Think about it this way: through the posts you talk to potential users.
Here’s an amazing revelation: the blog should not be limited to product related topics.
Each blog guide tells you the same thing: Choose a niche and stay in touch with it.
If you drink a lot like a teenager, your brain can be spoiled all the time. That’s what is everyday. Yes, some of the topics are related to the product, but most are focused on what people want to read.
The content is still very useful, and it helps the blog to get the quantity and quality at the same time.
You can post content that is not specifically related to the product, the main purpose of blogging is to create interest around the product before it is launched. All other materials should support only this goal, attracting more visitors to your site.
Did someone mention visitors? Not only do you want random visitors to see your ad on Facebook or the ones you’re targeting in the SEO campaign. You also need regular visitors who will return to your blog to read the new content.
Marketing khaki
Your first goal is to attract traffic, and you do it through the content of the blog and its promotion on social networks. When you get people together on your blog, you should ask them to send you an email address. They won’t do this just because they want to do you a favor. They will only do this if they get something in return.
Make the offer attractive. Imagine a video or a catchy pop-up window that invites them to register if they want to get more.
They will be able to pre-order the product. They will also receive a discount code. Emails should be excellent. Pay attention to the graphics and implement the colors and logo of your brand.
When you’re working on a new piece of content for your blog, think: what will be your interest? It’s not just about teaching your target audience how to use the product and what they want.
You want them to feel called upon to take action. This may include registering for an email list, leaving a comment to ask a question or pre-order a product.
Email Marketing
When you activate an action in the target audience, they will recognize your brand the next time they notice it. To create a strong marketing campaign to launch a new product, you need to understand the needs of your audience, plan and adhere to it.
Is that enough? No. Which posts are the most visits to your blog? Which ones have attracted many subscribers? How much did you like and share your last post? What types of visual triggers are your audience responding to?
Let’s make it simple: you need indicators, so you’ll know how to set up a marketing campaign as it continues. Most marketers focus on three key indicators: Conversions of traffic users. The blog gives you much more information that you can get.
If, for example, you notice that on average, visitors read 3 messages before subscribing to updates, you can submit 3 offers of linked content in each message.
Blog indicators
If you’ve noticed that infographics hasn’t attracted as much attention as you expected, you can just reduce this unproductive type of content and focus on video, lists or anything else that your audience really reacts to. Create spreadsheets to track all the data you can collect from your blog.
It tells you what your audience wants. When you analyze them, you set up a product launch marketing campaign to make it more successful. The blog will be useful at all stages of the campaign launch: during the idea phase, feedback from your target audience will help you develop the best product.
During the branding process, the blog will help you raise awareness. You can use the blog to establish a solid foundation for launching. Finally, you will inform people about the launch date and you will publish calls to action.
The tips above should help you use the blog correctly. Do you think it’s time to start planning how you will handle the blog?
