There are already many social networks that are part of the sales and marketing channels of companies, some examples are Facebook, Instagram, and YouTube. As mass-use platforms, they are undoubtedly a fertile ground for users to share information, opinions, and experiences, but they are also a great opportunity for companies in terms of digital strategy.
TikTok is one of the most popular social networks on the planet today. It focuses on the creation of video content and supports the inclusion of personalized music and interactive challenges between users. Especially through the hashtag challenge concept. Companies and their brands can also interact and engage their community with these dynamics by carrying out creative campaigns in which to participate. This is where TikTok’s greatest appeal as a commercial medium lies.
In this article, you can learn more about this platform and discover how TikTok’s features for businesses can generate opportunities for your business’s sales strategy.
Although the app had already totaled nearly 65 million downloads worldwide by March 2020, according to a Sensor Tower report, its most significant growth spike would not occur until the height of the pandemic, reaching nearly one billion users.
The reason for its success? It’s a way of blending Snapchat, Byte (formerly Vine), and Instagram. Essentially, it’s all about creating and sharing video clips that last between 15 and 60 seconds maximum. In addition, the platform allows users to edit, assemble and publish their video content, including soundtrack and visual effects, without requiring additional software or apps.
On the other hand, while users can view and interact with others’ posts through traditional tools (comments and likes), they can also do so with their own personalized content. It is this feature that has caught the attention of certain brands, which are looking for ways to offer the public original participatory campaigns. The video challenge with the hashtag #SomosVerdeEsperanza by the Fonter brand and the proposal to play with lights and shadows by the Lipton brand are two successful examples of the use of TikTok for companies.
Influencer Marketing on TikTok with Creator Marketplace
By having a TikTok account for businesses (link in English) that incorporates visual identification, activity description, and links to websites (as well as audience statistics), the application can become a very useful tool to generate interactions and promote all kinds of campaigns.
As an element of a social media marketing strategy, influencer marketing helps to engage a community by recommending influencer accounts on a platform. Whether it’s product placements, specific promotions, or even the creation of a challenge, influencers play a crucial role in the process of increasing visibility and awareness for companies. By sharing this information or content related to a brand, the message is conveyed to a tight-knit community and new opportunities are generated in a field of potential consumers. Where to buy tiktok followers? Be sure to visit their page for further info.
To facilitate collaboration between potential influencers and companies, the platform has a specific tool: Creator Marketplace. It’s objective? To help connect brands and content creators, which enables companies to identify influencers that fit their target. Companies also have advanced configuration parameters. In this way, they can access statistics on the audience captured by each influencer and define the collaborator profile that best suits their needs.
Influencers can help companies not only to increase sales but also to improve brand SEO by directing external links to the company’s website. This is detected by search engines and is positive. They also reinforce the brand’s SEO by involving their community in the brand.
